Monthly Archives: July 2018

Simple Vital Small Business

A business owner like you should bear in mind that having an online portal is more advantageous than putting up a physical store. For one, you can get in touch with a wider scope of potential clients. Another thing is that there are a lot of things that you can do to enhance your small business marketing’s status. It is not only easier to manage, but you can likewise conduct business 24/7.

The online marketing small business strategies that you must adopt should nonetheless be the effective and time-proven tactics of all time. These will enhance the awareness of your target market and allow you to extend your network.

Taking it Slow

Small business marketing doesn’t have all the necessary funds to spare for glamorous advertising such as those that include radio spots, television, billboards, and a lot other expensive advertising calls. Starting with the low cost advertising tools is what you should focus on. What matters is that you are able to convey your message to your customers and let them know you have the solution to their ordeals.

Your sources for online marketing small business are just within reach. The World Wide Web has them available. Among them are postcard marketing, podcasting, e-mail marketing, social network marketing, and website marketing, among others.

Don’t be surprised to know that millions of people across the globe access the Internet on a daily basis to look for new sets of information, do online shopping, or learn about any kind of business. It is for the same reason that you can boost your small business marketing opportunities to earn some handsome income. Online marketing is nevertheless more powerful than you can imagine because of its ability to touch more lives as compared to the conventional marketing strategies.

Postcard Marketing

This may be quite outdated but still other small business owners make use of this method. Postcards are easier to read compared to those paper letters before that needed to be flipped over before the exact message may be absorbed.

On the other hand, the e-mail blasts or what is known as e-mail marketing is cost effective basically because you don’t need to pay for the courier. However, the e-mail needs to be direct to the point, brief, and concise. Don’t bombard potential clients with too many e-mails or else they may think you are causing them spam.

The latest trend of today is no other than the social networking sites. Twitter, Facebook, and the likes allow the small business marketing people to spread the word about their business for free. Since people are likely to follow them, then, the more opportunities will open up for them.

Podcasting is yet another valuable tool for online marketing small business. With your webcam, you may introduce your business and your goals to the potential clients. Just be sure that your podcast is short and easy to understand.

Small business marketing can be really pushed towards success provided that you know how to run it and how to handle things. It is important for you to consider the above-mentioned pointers before getting into any online marketing small business.

Reasons to Hire a Small Business Marketing

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below.

What Marketing Consultants Do

First, here’s a look at just what a consultant does for organizations:

Overall company evaluation. It’s hard for new business owners to evaluate their young organizations. A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business.

Strategic planning. Consultants must have:

1. A strong educational record in business.

2. Extensive experience as a business leader.

3. Exceptional understanding of how business trends work.

These features allow marketing planners to provide suggestions on how a business can succeed. After learning about an organization and identifying major opportunities and obstacles, a small business marketing consultant should be able to create a strategic plan to lead the firm to success.

Marketing design. Chances are your small business marketing consultant can write excellent ad copy to draw in new customers. Beyond designing small business marketing strategies, consultants can construct complete marketing campaigns. From graphic design to copywriting and editing, a small business consultant can wear many different hats while helping your business succeed.

Project and process management. The consulting lifestyle appeals to many leaders in the corporate world. Indeed, most small business consultants are top business performers who have decided to shift to a different way of life. This means consultants usually have project management and process design skills, which they can employ to improve your business’s performance.

How Small Companies Benefit

Let’s explore the benefits of hiring such consultants:

A fresh perspective. Contracting with a consultant as one of your marketing strategies will bring you an unbiased, fresh perspective. Internal conflicts and ongoing office politics can limit one’s vision. Outside consultants are free of preconceived ideas about your business, so they can provide a fresh perspective.

High-quality help. As mentioned earlier, most business consultants have transitioned to consultancy from a star-studded business career. In other words, you’ll likely receive top-shelf advice from your consultant – and for less than the cost of a single employee.

Peace of mind. Partnering with a marketing contractor can help you feel calm and confident about the future of your business. With peace of mind, you can better focus on your organization’s core offerings and drawing in new business.

Cost and time efficiency. You get great bang for your buck when you hire a marketing contactor. Since most marketing strategy planning consultants charge hourly rates, you avoid paying employee-related taxes by hiring them. Moreover, consultants are experienced, versatile professionals capable of handling everything from social media to long-term strategic planning. Rather than bringing in a new crew of writers, marketers, project managers and designers, you can pay a trusted advisor on an as-needed basis. Hiring a small business marketing consultant maximizes cost-efficiency.

Technology and Business Marketing

Gone are the days when marketing was limited to a few grandiose ideas thrown together by the top management after which pushed to junior marketers to execute on sheer grit and long hours of extensive work done without the help of technology.

Cut into the current day and age and you can see technology making a formidable inroad into marketing and changing the way marketers think. Technology has also increased the number of media touch points with the customers. Here are a few glances of how technology has changed marketing.

More juice from online marketing

With the advent of information superhighway, marketers get access to a considerable amount of resources considering they also have to cope with servicing customers on this platform as well. Public relations have gone online and twitter is the new CNN and Facebook is the new search engine. With such sweeping changes in user behavior, marketers can only make it easy for themselves by harnessing all these technological changes rather than shunning it.

Creative is as creative does

Consumers are more exposed to technologically modified creative solutions combined with the increasing advancement made in design technology. 3D is no longer a subject of fantasy flicks or a difficult practice but becoming major part of main stream design. As a result, simplistic graphics and overall design might backfire unless you have a specific strategy behind it. The positive point of recent enhancements in design culture is that it has changed the way in which creative folks ideate…the tough part is that advancements in virtual reality environments such as Second Life makes business marketing a bit more complicated than it is.

Change in the lingo

Technical advancements of recent years have had a direct impact on marketing lingo as well. Online marketing has added terms like Performance Marketing, Pay Per Click (PPC), Cost Per Thousand (CPM), Click Through Rate (CTR), DSP, SSP, SEO and so on which forces the traditional marketers to catch up or be left out. These new areas have also brought in a significant change in how business marketers are perceived by clients and colleagues.

The change in the marketing mix is slow but important

Marketing plans now include online channels almost by default. Few and far between plans are likely to have no mention of the online marketing and social media. In fact business marketing on social media and digital marketing are now being handled by specialized digital agencies that might be catering to specific niches for example digital marketing for consumer good, digital marketing for food & beverage and so on. With the current rate of technological advancements, one might predict that in the near future, most of the marketing budgets will be focus on online activities than any other channels of media.

Availability

Availability of more user data has been made possible with the rise of technology implementation for business marketing. Years ago, most of the marketing intelligence was based on guess work and experience of marketing directors or following strategies of larger companies that spend some of their budget on basic methods of market intelligence gathering. With the advancements of online analytics and many other methods of online user behavior monitoring, today marketers can actually provide accurate user data that help influence business marketing decisions and allocate precise budget for each channel they use.

Technology for business marketing thrives on innovation

In the past, marketing was an activity used only by larger companies that were able to provide the budget for such activities. Today, smaller businesses have been able to crack the marketing code with innovative technology and that is what makes use of technology an essential factor in all marketing activities for small businesses. As a result of technological integration, we see smaller start up companies are achieving sales goal of unrealistic dollar amounts that they had never dreamed of.

In today’s business environment, marketers are working hand in hand with technology and their involvement is likely to grow in the near future. Technology in business marketing is here to stay and the sooner marketers get on with new and exciting ideas the faster they will achieve their goals of providing quality service to their clients.

Business to Business Marketing

Many companies contract a business to business marketing agency to carry out various tactics in increasing popularity within the B2B market. B2B marketing is a process of promoting goods or services to other businesses or companies. This form of marketing is multifaceted, involving different strategies and making use of different channels.

B2B marketing is important for companies that produce products or offer services that other businesses may use. For example, a chemical manufacturer may supply raw materials to cosmetics and pharmaceutical firms. The chemical manufacturer needs to convince as many cosmetics and pharmaceutical firms to buy chemicals from them. The chemical manufacturer employs business to business marketing in this case.

Businesses commonly need to do B2B marketing at some point. Growing companies may provide goods and services not only for regular consumers but for other businesses as well. Being able to convince other business owners to buy your products is not an easy task. There are other businesses like yours that are also marketing their products. You should resort to creative tactics to convince other companies that you can provide what they need.

Here are some things to consider:

Doing Market Research

You cannot employ B2B marketing without learning current market conditions and knowing what your competitors are doing. Know the possible companies that would be buying from you. These pieces of information are important once you implement your marketing schemes.

Knowing Your Company’s Advantage

What is in your products that another company’s products do not possess? Is it the price? Is it the quality? Whatever it is, use it to propel your marketing campaign.

Understanding the Needs of Prospects

Keep in mind that prospects do not really mind much information about you. They are generally about what you can offer them. If you have something that answers their needs, you can become a highly regarded supplier.

Being Honest

When making campaigns, be truthful about your products or services. Make sure that you can deliver what you promise. It is easy to discover whether you are telling the truth. Once other companies have tried your products and they are disappointed, they will not buy from you anymore. Worse, they may tell the world about your poor merchandise. Today, dissatisfaction can easily be expressed on forum sites and social media. The next thing you know, everyone knows that you failed company x.

Exploiting Various Marketing Channels

Today, there are different ways to conduct business to business marketing as well as other forms of marketing. However, majority of businesses now use internet media. Today’s B2B marketing best practice strategies involve use of SEO, email marketing, and social media marketing. Online visibility is important for businesses now. It is hard to convince other businesses to buy your products if they cannot find information about you online.

Allotting a Budget

Any form of marketing demands resources. Reasonable funding of your marketing campaigns is necessary whether you are doing your own marketing or hiring a firm to do it.

Getting the Right Marketing Agency

Many companies rely on marketing firms for various reasons. If you wish to hire a B2B marketing agency, consider the agency’s range of services, rates, and years in the industry.